Desi Directory

Privacy Policy

Last updated: December 2024

1. Introduction

The Desi Directory ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website and services.

2. Information We Collect

Information You Provide

  • Account registration details (name, email, password)
  • Business listing information
  • Reviews and comments
  • Contact form submissions
  • Enquiries sent to businesses

Information Collected Automatically

  • IP address and browser type
  • Device information
  • Pages visited and time spent
  • Referring website
  • Location data (with your consent)

3. How We Use Your Information

We use your information to:

  • Provide and improve our services
  • Process business listings and reviews
  • Facilitate communication between users and businesses
  • Send important updates about our services
  • Respond to your enquiries
  • Analyse usage patterns to improve the Website
  • Prevent fraud and ensure security

4. Legal Basis for Processing (GDPR)

We process your personal data based on:

  • Consent: When you opt-in to marketing communications
  • Contract: To provide services you've requested
  • Legitimate interests: To improve our services and prevent fraud
  • Legal obligation: To comply with applicable laws

5. Information Sharing

We may share your information with:

  • Businesses when you make an enquiry
  • Service providers who assist our operations
  • Law enforcement when required by law

We do not sell your personal information to third parties.

6. Cookies

We use cookies and similar technologies to enhance your experience. See our Cookie Policy for more details.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, or destruction. However, no internet transmission is completely secure.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Account data is retained until you request deletion.

9. Your Rights

Under GDPR, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate data
  • Erasure: Request deletion of your data
  • Restriction: Limit how we use your data
  • Portability: Receive your data in a portable format
  • Object: Object to certain processing
  • Withdraw consent: At any time for consent-based processing

To exercise these rights, contact us at privacy@thedesidirectory.co.uk.

10. Children's Privacy

Our Website is not intended for children under 16. We do not knowingly collect personal information from children.

11. International Transfers

Your data may be processed outside the UK/EEA. We ensure appropriate safeguards are in place for such transfers.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or website notice.

13. Contact Us

For privacy-related queries, contact us at:

14. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately. Visit ico.org.uk for more information.